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Great Articles about Internet MarketingYou will find here great articles about Internet Marketing or working at home, since
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All articles are originally from the member area at SocialSurf4U Traffic Exchange,
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Are you surprise by the title of this article?
I’m not and I tell you why. Today I saw someone in a traffic exchange
chat asking how to make money in traffic exchange and when people
explain about prize page, that person said that she hoped to make a
grant with those page.
Other people in the chat didn’t know what to answer to that probably
thinking the person was joking except one who said that will never happen.
However, I’m not so sure that it was only a joke. Why? Because people
don’t know what is a traffic exchange and how to make money with them.
And the most incredible part is that every traffic exchange has a FAQ section
or/and a description of what is a traffic exchange on the home page or member area.
All they remember is the splash page made by someone where they show
the only prize page they ever got with a $10 on it, that make them sign for that TE.
People don’t take the time to read, to explore their member’s area when
they sign in in a new site, traffic exchange or any other kind of site for that matter.
That’s where the problem is. And after that they wonder why they don’t make money online.
A traffic exchange is a site to advertize. Yes, we can make money but not
with the prize page. We make money with putting work in getting referrals.
The more referrals we get, the more chance we have that a percentage of those
referral will upgrade, buy credits, start page when that is an option.
The commission is the prime source of income in traffic exchange.
And even with that, I don’t know anyone who makes thousands of dollars
each month, except if they have huge downline in a lot of traffic exchanges
with a high percentage of people who are upgrade. So, we have to be realistic.
Yes, we can make money in traffic exchange but we won’t become millionaire.
However, free traffic to our ads, our opportunity, that, that worth a lot of money.
Take only one example. With the number of PV that you get for you ads in a
week for free, just by clicking to get credits to show them, would cost you a
fortune if you would put the same ad in a newspaper or a specialize magazine in
online marketing. That kind of advertising as no price. So, use the traffic exchange
for what they are: advertising site not, like Barry Langdon of SocialSurf4U said once in his blog, it's not a "money exchange"
To be able to make money online, you need to have ads to present your opportunity, your business or your site.
Without advertising, it’s like shouting in the middle of the desert.
However making a splash or a webpage demand a little reflection before doing it.
One of the important things that we must keep in mind is ‘’Who do I want to reach with my ad’’.
Do I want to reach teenagers, adults, male, female, older people a specific group like those
who like music or books, everybody? Except if you are in a very specific field like music,
you want to reach as much people as you can.
So, you want to be able to reach everybody.
Let see an example of how an ad is made can make a difference between selling,
getting referrals or not. Few years back, Pepsi made a tv commercial with Michael Jackson
in one of his concert. Where I live, in the province of Quebec, Canada, that ad didn’t work.
It didn’t really bring more sales of Pepsi. So, Pepsi have asked people from here
to make a commercial. They have used a stand up comic from here; prepare a commercial
with humor in it and bingo. The sales of Pepsi went to the roof. Why?
Because humor is a good seller in the province of Quebec.
You see how crucial it is to know who you want to reach in your ad.
It is the same thing if you want to reach men and women since both do online marketing.
If you use a nude woman with a panel in front of her, it is not sure that women will click
on your ad or splash. Men will like if it is a man that is naked, the women will click also.
So, working that way you lose half the population. There are ads out there with woman
in bikini or man dress with just jeans but there is an artistic side of it.
It glorifies the body and not using it as an object. Because if you use the body as an object,
it is that object that people will want to buy at the subconscious level, not your product.
Don’t believe me? Let me tell you another little story. I have a friend who was selling
motorcycle and they were using a woman practically naked to sell their product.
One day, a man came to the store to get the girl. Sure he liked the bike but it was
the woman that he wanted. So, he went away, frustrated and never bought anything there.
So, yes those kind of ads will bring you visitors but ask yourself, do they come
to see my opportunity, product or site or once they have click on it and see
that there are no naked woman or man the other side, they will close the window?
Internet Marketing and Email Subject
It is amazing how some people still don’t understand how important it is to be professional when you work online and it is especially visible in email subject or even in the email address some used to send their ads to other people.
When safe-lists are used, we often find a warning about what kind of email subject are not acceptable. However, when some people send email from their own address, they don’t seem to care about ethic or professionalism and put subject in their email that are misleading.
It is question here about email subject that makes the receiver thinks that he has a commission, or a problem with is Paypal account, a confirmation email, an email of activation, payment pending, warning about your Paypal account been compromise and so on and so on.
Some more examples:
Your PayPal Account is Ready. Confirm Account Before. New Facebook Message (1) (It’s not from Facebook). Suspicious account activity. Paypal Approved... ( and it comes under the mane Paypal Alert. Nothing to do with Paypal). Congratulations YOU have a $5,000 check waiting !!. You’re almost done! Activate Your Subscription. Refund Request. A New subscriber just opt in. New referral added to your downline. You’ve got money. New subscription notification. We’re transferring money to your bank. Information you requested and so on and so on.
Finally, there are those email with no subject or subject like ‘’Safdsadf‘’ or my favorite one "Hey man" (this one forgot that there are also women working online).
There is even people who use email address that can mislead the receiver like email@example.com or firstname.lastname@example.org.
If people using those kind of subject in their email or misleading email address think that they will succeed online and make sales, they must think a second time.
People do not like to me mislead. They don’t like to feel stupid for falling for that kind of subject email.
It is the worse way to have people read your email and on top of that the people who used them can be accused of spam and misrepresentation.
So, be professional if you want to really work in online marketing. Stop thinking that people are stupid and will be so happy to receive your email after one or two with misleading subject. All they will do is unsubscribe from your list and your reputation will be in jeopardy.
Five Key Internet Marketing TipsQuite often people start out with visions of money rolling into their bank account in a continuous stream with little work or effort. Quite recently, on a launch of a new product there was a clip of just such a thing happening. However, before your eyes pop out of your head at such income possibilities, you need to understand some basic tips and tools.
Tip Number One:
I call it The-don't-jump-into-the-lake-before-you-can-swim tip.
Probably the biggest mistake most new Internet marketers do is to join everything. Don't do that.
When you first start all those pie in the sky promises are very irresistible.
Grit you teeth, keep your mouth and wallet firmly closed, and don't bite.
Take some time to look around at the offerings. Look for programs that offer a lot of personal support,
rather than hooking up with a fully automated system. You want a site that teaches you the basics:
what is email marketing, what is the policy on spam, how to generate leads, how to write a good follow up letter.
When you think you are ready join one program and stick with it. This brings me to:
Tip Number Two:
Hit and Run is not a business plan.
This is the dog bone reflected in the water story. You know the one. A dog with a very nice and adequate
bone in his mouth looks at his reflection in the water while crossing a bridge. The reflected bone looks bigger
so he drops the real bone to grab the bigger bone, only too late realizing his error. Result, a sorry dog without a bone.
The tendency to hop from one program to another is, I suppose, human. Try not to be human.
Stick with your program and give it a chance to work for you. Put on blinkers.
Don't read all those offers flooding into your email. If they are good programs, they will be there for you if
you do finally decide a program is not working for you.
Remember most brick and mortar businesses loose money their first year.
I'm not saying you have to stick with a program for a year if it doesn't seem to be working.
But before you decide to try something else, stop and ask yourself if you have honestly done everything possible
to make the business work? Have you done the grunt work? If you've been playing computer games when you
should have been following up a lead, you haven't given your business a fair shake.
Tip Number Three:
Don't Put the Horse before the Cart
By now, you are thinking I am cliche• ridden. Nevertheless, cliche• s are popular for one simple reason,
they succinctly sum up an idea or situation. I use number three in many of my ads because many people have a
Cart full of goodies and no horse. In this case, the horse is your Contact list, your customer list, your list of clients.
Do you have one? If the answer is no, stop every other thing you are doing and work to build your list.
If you spend a year doing nothing but developing a list, you would be better off in the end.
How do your build a contact list? That's a whole other subject. A subject you should be passionately following if you are new.
Tip Number Four:
Don't be cheap.
Regular brick and mortar businesses spend thousands and thousands of dollars before they even open their doors.
I know this is why you are here. You don't have that kind of capital.
So do you think you can build a business on the net for free or next to no investment.
Many thousands of people do. I know I've talk to hundreds and hundreds of them who drop out or hang up
because you just asked them for $200 dollars to sign up for your product. Suddenly you are some
scuzzy scam artist trying to take money out of the mouths of babies. I've been called a snake in the
grass on more than one occasion simply because I asked for $48.00 for a get you started package.
I am not saying you have to spend a fortune. If you follow tips number one, two, and three, you won't waste any money either.
Tip Number Five:
Develop a hard ass winning attitude.
If you cannot bare disappointment, if you are easily discourage, if your ego is as delicate as butterfly wings,
you won't make it unless you toughen your inner resolve.
You've heard, (here I go again), the cliche• , Attitude is everything. It's not a cliche• . It's the truth.
There are a many brilliant books out there to help you. If you've never read a self-help book in your
life now is the time to start. Napoleon Hill's "Think and Grow Rich" is a great place to start.
Persistence is your most important weapon as an Internet marketer.
Okay, square those shoulders, lift up your chin, and get to work. I can't promise you millions, but I can say this.
You have started down a road full of adventure and learning to last you many life times. You are going to
grow and stretch out beyond your comfort zone, and you are going to get rich, rich in experience,
personal growth and development and rich in the friends you will undoubtedly make along the way.
Enjoy the journey.
Are You Keeping Score?How many new leads have you generated today? This week? This month?
Don't know the answer, then you need to find away to keep score of all your important statistics.
How do you know if your marketing is working?
How do you push to improve your results?
What are the important measurables for you?
Every business is different, and every human being is different so we have different priorities.
Let me assume for the moment that you are an internet marketer.
Key to successful internet marketing is your contact list.
Another key would be the number of leads you are generating. Leads are the life blood of your business.
How about why you are in the internet marketing business to begin with...number of quality hours spent with your family, working on your hobby, vacations. All of these things can be measured.
You can go crazy and try to measure everything, or you can select the top 5 most important areas in which you want to measure your successes.
Notice I keep saying "measure your successes". You don't want to focus on failure. For instance keeping track of the number of ad campaigns that produced no results would only discourage you. But measure the number of successful campaigns and you'll find yourself looking for ways to beat last week's target.
Keep your tracking methods simple. A sheet of graph paper for each stat would work perfectly.
I use an excel spread sheet and a bar graph to keep score. I find it easier than trying to keep track of the paper and the graph is a lot easier to update.
When I look at a graph of my hit logs for a site,the high points should correspond with more intense promotion of my website. Now I have other ways to market the site but this stat keeps me focused on getting hits to the site and judging by the slump in my graph I am due to send out another promotional campaign to get my hits up.
See what I mean.
I suggest you track by week and by month. Daily tracking is good just to keep you aware of how your promotions are going but it is not necessary to graph daily. When you look at your graph after a month or so you can see a trend up or down. If the stat is rising don't change anything just keep on doing what you are doing. If the trend is falling you need to get out and promote like crazy to get that stat back up.
What you measure you treasure and that keeps you on track.
Start to measure your way to success today.
101 Simple Personal Growth Exercises For the Busy Entrepreneur (Introduction)Do I really have time for this?
You might be wondering why you, as an entrepreneur, need any tips or techniques from the self-development field?
You don’t have enough time as it is to complete all the projects on your plate, you're behind on updating your website,
you’re desperately battling in a competitive field, just to get yourself heard and seen, and you’ve just had
someone criticize your SEO abilities and your virtual assistant just quit.
And you’re asking, “Do I really have time for this?” The 1 % Possibility
All I am asking of you, is to be open to the 1% possibility that if even one or two of the short and simple techniques
I be talking about here, helps you improve your productivity and optimize your time, then it would have been time well spent.
My name is Nicholas Grimshawe. I've been writing and talking and posting about personal growth and development for several years.
I live in god’s country in the Fraser Valley of beautiful British Columbia, in Mission a small town about 100 kilometers away from Vancouver, Canada.
I share my home with Felix, my short haired German Pointer.
I’ve been sitting at a typewriter since I can remember. I have over 15 years of business coaching. For the last seven years I’ve been writing this self-development blog and a newsletter by the same name.
The techniques I am about to share with you can be deceptively simple. Please don’t dismiss them because they seem too simplistic, some of the most powerful tools in any arsenal are the simple ones.
Most of the techniques I will offer here will be short simple exercises you can do in a few minutes but will deliver over time, amazing transformation.
Some of the categories will include:
Done before you start your day. In a sense using these will help you create your day as you would like to see it unfold.
Daily Turbo Chargers:
Techniques to do with how you work track and pace your day.
Focusing on the positive progress you made during the day and reinforcing a positive state of mind.
Now all that might seem like a lot but you will see that most of these exercises take only a few minutes of your time.
You don’t have to do this now…but soon.
Writing Your Idea Scene
One of the most basic principles of self-development is getting clear on what you really want…your why.
While you don’t have to do this to use the 101 techniques I will be offering , but it is a good exercise to do
as soon as you can if you want to stay on course. This exercise does take time. You need to take yourself off
somewhere with a note pad, a coffee shop or a park bench are perfect for this, and write out as fully as you can
what your perfect day would look like from the time you wake until you go to bed again. Use all your five senses
to write this evoking color and sound, touch, taste and smell.
Even if you don't do this now, it's something to be thinking about seriously. It's the basis for everything you do in business and in life.
Stay tuned as I start adding exercises I've discover, or that I will find on this journey to bring to you, to help transform your life.
TE chats and their rules.A lot of traffic exchange have written rules about what is acceptable as post in their chat.
Usually, it includes points like no talking about politics, religion, putting links about your business,
don’t push your opportunity in the chat, be respectful and professional. It is what we call ethic.
The fact that some TEs doesn’t have written rules doesn’t mean that you can do everything you want.
However, some people think that they can. If there isn’t any written rules, they can do anything.
Well a chance that somewhere there is on paper that you can’t kill or steal because people who think like
that would think that since it is not written, they have the right to do it.
Where do common sense had gone? Sometimes I wonder. The root of the problem is that some person
doesn’t understand what chat in traffic exchange are for and why there must be rules, written or not.
The chat in a traffic exchange is primarily to do business, socialize and make contacts and friends to help
build your business online. Traffic exchange are advertising sites, not social sites.
So why is it against ethic to speak about politics or religion. Simply because if you want to do business and
build a network, you can’t put your belief in the balance. You want to find business partner, clients,
referrals and nothing can tell if they have the same belief as you.
Why not push my business there? Simply because people don’t want to chat with the equivalent of a used car salesmen.
They want to learn who you are, what kind of person you are and trust you. If you go against the rules,
you are playing with fire. That is really not a good way to brand yourself.
I know that if I don’t believe the same thing as the other guy on chat and that he call me stupid or idiot to think like I do,
I will never want to do business with him. Why? Because there are no respect here and partnership,
building relationship, building downline should be base on respect.
That is what we call professionalism, ethic , diplomacy and good old common sense. And for that, you don’t need written rules.
Click Here for the free E-book abot Chats
Why do I have to use my money to make money?It is amazing to see people who want to make money online but don’t want to take their wallet out or/and
who don’t want to work to make money.
Even online, the saying ‘’It takes money to make money’’ is true.
Sure, there are possibilities online to make money while being a free member but don’t expect to make
hundreds of dollars fast that way. Even in pay to click sites, people who make over $100/month, pay for something,
their upgrade that is.
It seems that the vast majority of people who try to make it online don’t really know what it imply to succeed in that field..
Online marketing is like a business. I have a company offline and I had to put money in it to build it and make it run.
Business online is the same except that you can make money with a lot less then it cost to do it offline. But it still cost money.
And like for a business offline, you must work if you want to succeed. Nothing will fall from the sky in a blink of the eye.
You must put work, do what the owner of the opportunity or the business tells you to do to get money.
Signing at a place, not paying money and not working won’t get anyone anywhere. Better get a lottery ticket.
But, that’s right, it takes money to buy them, to buy a dream.
So, prepare yourself a budget that you can use by month, be aware that it can takes few months before seeing any real result.
Find ONE opportunity or a field you would like to work in and fit into your budget; take the time to learn how it works;
work your business or opportunity (that means more than 5 minutes a day); brand yourself and if you do all that and don’t make money, then you will have the right to complain.
You are new to online marketing and are full of questions? Use the chat in traffic exchange to learn from others. There are always more experience marketers there that will be glad to give you advices and show you the ropes.
A Picture To Brand Yourself!More and more, traffic exchanges and other advertising sites have a space, profile, banners, personal splash page or else, to put a pic reflecting you. That pic or picture will also be visible in the chats. It is not exclusive to social sites like Facebook anymore.
It is what we call branding yourself. At least, the first part of it.
So, it is crucial to put one because if you use sites like traffic exchanges it is because you want to do
business online, not just socialize. People want to do business with people, not blank image or ghost.
In social sites like Facebook, it is different. You can use whatever you want; The picture of your cat, your baby, your backyard.
But in online marketing people don’t want to work with your dog but with you, you as a person.
So, the first rule is to have a pic to put and do it at the moment you login for the first time on the traffic exchange chat or other sites. More and more, owners of those sites use gravatar for the pics. So, be sure to have an account there and when you sign for a new site that use it with the same email address you use at gravatar, your pic will automatically appears on the site.
Secondly, try to put a picture of yourself. Choose a clear one where people can see your face.
Always use the same picture everywhere.
You also can use your logo if you have one but your face is always the best choice.
Some people will say: I don’t want people to recognize me. Well, if it is the reason why you don’t put a picture of yourself,
I’m sorry to say, you are not made to do business online or nowhere for that matters. If you are a plumber, people
will have to see you to have their sink fixed and they will recognize you on the street after that. It is the same for online marketing.
Finally, if you really are not comfortable at putting a picture of yourself, begin with something else but at one point you will need to let people see you. And if you use something else, please, use a pic that is clear, non aggressive, non sexual.
Successful People Have Dream BoardsBig dreams require a broad vision of the future. Remember when you were a kid and you knew what you wanted to be when you grew up? You probably got sucked into the mediocrity of society and now trade your valuable time for money… just to pay bills. Ugh. What if you dare to imagine again? You probably catch yourself daydreaming from time to time where you are on a beach in Maui or running your business, setting your own hours.
Start Your Own Dream Board
Now that you know it is okay to dream, you need to feed your subconscious daily reminders of that vision. Set some tangible goals that you can measure to make your dreams come true. Set your 1 month, 3 month, 6 month, 1 year and 5 year goals. Then put up a cork-board or designate a wall as your dream board. Start pinning pictures of the things you want on your new dream board.
Start of Dream Board
Include pictures of vacation spots for 2012, the car you will own in a few years, and lots of clearly defined (written-out) goals with timelines. These goals are flexible and can be adjusted, but they must be written down to keep yourself accountable.
The Key is to Start Your Dream Board, it Doesn’t Have to Be Perfect, it Just Has to Exist!
Once you have your dream board started and put up in a place where you will see it everyday, you will find yourself that much more driven and motivated to do Whatever It Takes to fulfill those dreams of yours. You deserve it!
Your dreams may change or vary from time to time, which is why you can easily replace images or add to the existing ones. The purpose of your dream board is just to keep your vision alive and well in front of your eyes on a consistent basis. Never give up on your dreams!
Finding the Right Work From Home OpportunityYou want to work from home, but you don’t know how to choose the right opportunity.
Sound like you?
I want to share some guidelines that are taught and used by some of the most successful marketers out there.
Three important things to look for in an opportunity:
1. The Right Product
2. The Right Company
3. The Right Team
Before I explain each of these any further, make sure you are SERIOUS and not just CURIOUS about making a real income from the comfort of your own home, even if it is just part-time.
First, the right product is something of substantial value, both to you and others. This is something that you will personally use and can believe in. How are other people supposed to believe in something if you don’t use it and believe in it yourself?
Second, the right company must have a proven track record of success, growth and future growth. Are they reputable? And here is an important one, how long have they been in business? Did you know: 85% of all businesses don’t last beyond their first 2 years; and 98% of all business won’t make it past their third year!
Lastly, the right team refers to the individual who refers you to the business. This is a very important step because you want to duplicate a proven system and plug-in to the strategies used by those in your team. If they treat their business as a hobby, it will pay them as such. Chances are, if you have found the first two, you will find the third. However, if you do not, then try to attend some webinars, find someone successful and pick their brain, but don’t give up!
Keep in mind that this business has a learning curve like any other. The good news is, the internet marketing industry is growing with exponential momentum! I have personally been doing this since 2008 with many failures along the way. I prefer to think of them as stepping-stones from which I can learn and adapt though. Thomas Edison attempted 9,999 times before successfully making the light bulb! He didn’t quit, he had a burning desire that fueled his dedication.
Using Attraction MarketingPositive Network Marketing Attraction
You have probably heard it said that the law of attraction states: You attract like-minded people. If you are negative, think negative and blame others for your situation, you will attract more negative to your life and business. The opposite is just as true. Those with a positive mindset will attract positive people and business.
Seems like a simple concept, just think positive. Well, it really is, that doesn’t mean it is easy though. There are a number of factors in our environment that we cannot control. What we can control however, is how we react to negative circumstances. Here is a typical, everyday example:
You are already late for work but making good time in the fast lane, when someone cuts you off abruptly!
Negative Reaction: “WTF!! That [exploitive] needs to learn how to drive, let me get next to him so I can shake my fist and flip him the bird!”
Positive Reaction: “Whoa! That was a close one, good thing I was paying attention. He probably just didn’t see me.”
Granted, I know that sounds kinda funny, but you will feel much better about yourself having shrugged it off so you can go about your day. Every minute we are mad, we cannot get that back and it just makes us feel bad.
Applying Attraction Marketing to Your Business
One of my favorite business coaches is Dani Johnson. She is a self-made multi-millionaire who has discovered and applied several successful principles to each of her businesses, which has enabled her to flourish. I will share one of them with you here, but I highly recommend you grab a copy of her new book “First Steps to Wealth“, this book allowed me to apply principles to my business with immediate results.
Dani teaches a particular skill she calls F.O.R.M. In business, you would use this method to speak with prospects about your opportunity or products. Basically, it is the same way you would speak to someone you wanted to befriend. You ask about their family, occupation, recreational activities, then tell them about yourself (or your offer). Find out what they want and offer them a solution.
This works much better than trying to ‘sell’ someone on an idea. People have a negative response to that naturally.
Retaining Business BuildersOne often overlooked aspect of building a business is retaining business builders in your downline. This seems to be one of the most common sense aspects of building a network marketing business.
It is a good idea to advertise your work from home opportunity to a targeted audience. In fact, you should spend about 80% of your time prospecting for continual growth as there is no income ceiling in most home based businesses. However, the other 20% of your time should be spent training your team on how to effectively build their organization and maintaining your programs.
The successful internet marketers are retaining their business builders by teaching them how to build their business and coaching them through the process. Are you effectively duplicating your efforts?
I would much rather have 1% of 100 people’s efforts than 100% of my own. That is the concept here. Build, retain, build, retain, maximize your passive residual income.
Think about what it feels like to join a work from home opportunity and have no contact from your upline sponsors. It sucks. Especially if they are actually making money with that company.
If you don’t want your hard-earned downline to quit, you must retain business builders. Their success IS your success! Duplicate and prosper.
Top 15 Ways to Build Your Subscriber ListEmail marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!
Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated ? and that’s good for business!
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
11. Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page. A squeeze page has one goal ? to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!
14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!
One of the really good features of many of the modern traffic
exchanges, is the ability to communicate via a PM or Personal Message.
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